Last week I was in beautiful Sydney, Australia for the Gartner Data and Analytics Conference. Here’s a quick video summary: One of the big things that struck me was the changing role of data. For the last 30 years, whenever you want to do analytics, the first step is to […]
Bethany N. Bookout
Creative Marketing Ideas to Grow Your Senior Assisted Living Community
The demand for senior assisted living has been rising steadily over the years, and with 10,000 baby boomers turning 65 each day for the next decade or so, more seniors have been evaluating their living options for when they need assistance to care for themselves. However, the pandemic briefly interrupted […]
Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics! But […]
10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post
The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because […]
Feast on These 9 Content Examples Worthy of Gratitude
Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the U.S. gives official thanks, […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
Top Hourly Payroll Process Tips for 2022
Running payroll isn’t exactly fun. But every business owner needs to do it if they want to keep employees happy (and paid!) The payroll process covers everything that goes into paying employees while staying compliant with labor and tax laws — like registering for tax IDs, accurately tracking hours, calculating […]
Ways to Make Money with Affiliate Marketing
Ever wondered how some bloggers get so many sales with their affiliate marketing programs? If you’re looking to find some answers with your blog conversion rate or want to get your hands on the guide on how to start affiliate marketing success secrets, then this article could be the real […]
ERP for Businesses | MicroChannel
ERP for Businesses What is ERP? An ERP or Enterprise Resource Planning is a software that automates business processes and workflows, improves control, and provides insights from a centralised database that seamlessly integrates finance, inventory, supply chain, production, warehousing, sales, marketing, and human resources management. Team members can use the […]
Jeremy Irons Celebrates Dyslexic Thinkers in DDB Melbourne Ad
As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. […]