Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big […]
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Learning More Languages Could Benefit Your Business
by Mike Szczesny, owner and vice president of EDCO Awards & Specialties No matter how small your startup may be, you can depend on one thing: Sooner or later, you’re going to deal with people from outside your country. This means vendors, suppliers, manufacturers, investors, employees, customers, and other stakeholders. […]
How Does Working With An Employee-Owned Company Benefit You?
If you’re considering partnering with a digital marketing agency, you can’t ignore the impact of the Great Resignation. A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. That’s significantly higher than the average for all professional services, which was […]
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put […]
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
The changing face of HR: What HR and the C-suite really think of the sector today
HR are dealing with a lot. Still. The most-used phrase for HR leaders during the past two years – managing uncertainty – shows no sign of abating just yet. Ripples from the impact of the worldwide economic downturn are beginning to touch businesses and workers. HR leaders are having to […]
Creative Marketing Ideas to Grow Your Senior Assisted Living Community
The demand for senior assisted living has been rising steadily over the years, and with 10,000 baby boomers turning 65 each day for the next decade or so, more seniors have been evaluating their living options for when they need assistance to care for themselves. However, the pandemic briefly interrupted […]
Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics! But […]
Top Hourly Payroll Process Tips for 2022
Running payroll isn’t exactly fun. But every business owner needs to do it if they want to keep employees happy (and paid!) The payroll process covers everything that goes into paying employees while staying compliant with labor and tax laws — like registering for tax IDs, accurately tracking hours, calculating […]
Upgrade Your Website’s Look and Feel With Framework+
If you’ve explored our HubSpot CMS theme options and haven’t found the right one, you’re in luck. The latest addition to our asset marketplace listings, Framework+, takes our current Framework theme and adds to it.