O que é SMS Marketing? SMS marketing é uma forma de marketing usada pelas empresas para enviar promoções aos clientes por meio de mensagens de texto. Essas mensagens podem ter até 160 caracteres e podem incluir emojis, números e, claro, texto. Esse canal pode ser usado para diversas campanhas, como […]
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Video Analytics in public life: What’s in it for me?
People movement – Video analytics can help build insights into the flow of people. Where are they going? By which route? On foot / bike / bike / scooter? Traffic – With real time incident detection, you can respond immediately and redirect vehicles away from congestion and areas of high […]
Self-employed allowable expenses you can claim on
If you’re self-employed, allowable expenses can reduce your Self Assessment tax bill. In this article, we talk about how your business can claim back money. Here’s what we cover: Income tax relief: How you can reduce your tax by claiming on business expenses As a sole trader or freelancer, it’s […]
It’s time for marketers to shift from defense to offense
Check out the on-demand sessions from the Low-Code/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. Watch now. A recession — or even the threat of one — tends to put marketers on the defensive. Our budgets are seemingly discretionary, at least […]
Sales funnels explained – The Joy of Business
Sales funnels for online products When you’re selling online products or lower value services, you’re going to need a lot more people coming in to make it worthwhile for you to do all this work. So you can’t spend so much time per lead. You’re going to need an automated […]
4 Strategies to Increase Your Conversion Rates
Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big […]
Learning More Languages Could Benefit Your Business
by Mike Szczesny, owner and vice president of EDCO Awards & Specialties No matter how small your startup may be, you can depend on one thing: Sooner or later, you’re going to deal with people from outside your country. This means vendors, suppliers, manufacturers, investors, employees, customers, and other stakeholders. […]
How Does Working With An Employee-Owned Company Benefit You?
If you’re considering partnering with a digital marketing agency, you can’t ignore the impact of the Great Resignation. A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. That’s significantly higher than the average for all professional services, which was […]
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put […]
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.