In a baffling move by the Indian government, Uber, the taxi sharing application which has become a global craze, was ordered to be completely shut down in the country by the 31st of October 2014. While the country is in dire need to attract as much foreign investment as possible, […]
4 Strategies to Increase Your Conversion Rates
Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big […]
when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. […]
Learning More Languages Could Benefit Your Business
by Mike Szczesny, owner and vice president of EDCO Awards & Specialties No matter how small your startup may be, you can depend on one thing: Sooner or later, you’re going to deal with people from outside your country. This means vendors, suppliers, manufacturers, investors, employees, customers, and other stakeholders. […]
How To Promote your Products on Facebook For Free
Building a following on Facebook can be challenging. This article will show you how to promote your products on Facebook for free through likes, shares, and comments. The easiest way to promote your products on Facebook for free is to create a fan page. A fan page is created by […]
The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse
Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think […]
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]
A Successful In-person Return for Electronica 2022
electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich, after previously being held virtually due to COVID-19. As an event that has long been regarded as the ‘go-to’ place to gain insight into electronic technologies, it was great […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]