It used to be that you could win clients from the high street. Today, when people look for an accountant to serve their business needs, they’ll go further afield to find them. Competition is everywhere. Sage research says that 84% of small and medium-sized enterprises (SMEs) consider accountants critical, while […]
advantage
Create a Competitive Advantage That Gets Your Customers’ Attention
How can you stand out from competitors? To attract customers you need to identify and promote an attention-getting competitive edge. Here’s how to do it. You need a competitive edge to get attention from customers and to get them to buy from you instead of your competitors. But, how can […]