People movement – Video analytics can help build insights into the flow of people. Where are they going? By which route? On foot / bike / bike / scooter? Traffic – With real time incident detection, you can respond immediately and redirect vehicles away from congestion and areas of high […]
analytics
Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics
NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Through this partnership, […]
Domo Everywhere Leading the Way in Embedded Analytics
Domo was named a leader in a new, independent report from Nucleus Research. The 2022 report on Embedded Analytics recognized Domo Everywhere as a product leader with momentum to continue to expand the embedded analytics market. We’re honored to have our hard work in the space recognized and are excited […]
Gartner Data & Analytics Sydney 2022 – Innovation Evangelism
Last week I was in beautiful Sydney, Australia for the Gartner Data and Analytics Conference. Here’s a quick video summary: One of the big things that struck me was the changing role of data. For the last 30 years, whenever you want to do analytics, the first step is to […]
Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics! But […]
Google Analytics 4 properties: 3 account structure considerations
For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are […]
Black Friday online sales to hit record despite high inflation -Adobe Analytics By Reuters
/cloudfront-us-east-2.images.arcpublishing.com/reuters/EWHADQXCSZNIBNRGJWBFINKNUU.jpg "Black Friday online sales to hit record despite high inflation -Adobe Analytics By Reuters")
© Reuters. People shop at Macy’s Herald Square during Black Friday sales in New York City, U.S., November 25, 2022. REUTERS/Brendan McDermid (Reuters) -U.S. online spending is expected to set a record for Black Friday, according to Adobe (NASDAQ:) Analytics, as steep discounts lured consumers against the backdrop of high […]
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on […]
| What I Learned At Gartner Data & Analytics 2022
I was at the Gartner Knowledge & Analytics meeting in London a few of months in the past and I’d like to share some ideas on what I consider was attention-grabbing, and what I consider I learned… First, info is by default, and by definition, a liability, simply because it charges […]
Session Replay, Warmth Maps And Form Analytics Combined With Superior Reporting Instruments
Today, even the field of dentistry is wealthy in artistic entrepreneurs who actively create and introduce goods and companies which will seem cool and unusual to you. Got a thing for numbers? Plenty of companies want to rent proficient contractors who’re good at knowledge analysis, making this a doubtlessly profitable side […]