8 minute read time Campaign Monitor – May 4, 2022 It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement […]
Audience
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
5 Ways to Engage Your Audience on Instagram
With over a billion active users worldwide, Instagram will never run out of fresh visual content. Photographers, celebrities, influencers, and even businesses are showing their creativity through pictures, videos, and stories that are worthy of hearts and comments. It’s no wonder that Instagram is becoming one of the most powerful […]
How to know if your Marketing Strategy is targeting the right audience?
An organisation’s target market is the subset of the general public most likely to purchase the company’s goods or services. Companies often tailor their targeting processes to customers based on gender, age, career, geographic area, and socioeconomic position. Saving time and money by zeroing down on the correct demographic is a […]
Audience Research Tools for Inbound Marketing
Is “big brother” looking at? It can at times really feel that way when focused adverts, article content, or e-mails out of the blue pop up in your feed or inbox endorsing a product or service or provider you have been just investigating. Are they reading through my head? If […]