Having lots of options when trying to make a buying decision can sometimes be a double edged sword and it is easy to get lost in the details. What’s worse is that you might just make a snap judgement as an afterthought, leading to suboptimal business decisions. Enter the small […]
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How to choose an effective brand name
What’s your brand story? Do you know where the name Starbucks came from? Or Spotify? How about Geico? The founders of the coffee brand knew that they wanted a name that suggested adventure and discovery. And one line of thought was that they should connect the company to its geographic […]
How to choose an HR system: Everything IT leaders should be looking for
IT leaders, do you get involved in the HR tech selection process? According to research by Sage, 63% of HR leaders recognise their current systems have limitations and are not fully confident that their HR tech is fit for the future – yet less than half (49%) say IT is […]