Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big […]
Conversion
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
How to Minimize the Lead Conversion Gap
There has been a hole between the marketing and advertising and product sales businesses for quite a few several years now. How then, as small business entrepreneurs, can we minimize the distance in between qualified prospects and conversions if that is the scenario? The misalignment of the marketing and […]