When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
Why Email Marketing Is (Still) Important In 2022
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
Important Facts You Should Know about Email Marketing
Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter is an affordable, quick, and easy way to inform and excite clients about new product launches or promotions. Here we introduce some possible advantages of email marketing and 4 B2B email marketing templates you […]
5 Examples of Fabulous Email Footers
7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]
Get Holiday Ready: Email Sending Best Practices
6 minute read time Campaign Monitor – Oct 21, 2022 Q&A with Deliverability Manager John Peters With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want […]
The Easiest Way to Mess-up Email Deliverability
For novice marketers, improving email deliverability refers to optimizing email subject lines, providing preference centers or email frequency options, and refining the opt-in process. While these efforts may seem like they’re getting your emails somewhere, these are just surface-level solutions. If you really want to improve your email deliverability, you […]
Email marketing ideas for this 2022 Black Friday
Are you looking for ways to get a head start on your email marketing for Black Friday 2022? If so, you’re in luck! In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Stay […]
How to Use Litmus for Email Automation When You’re Asked to Do More With Less
Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers […]
How Kody Duncan Generated $67k in Coaching Sales by Swiping One Email (Swipe Copy Included)
Here’s the secret most self-proclaimed marketing “gurus” don’t want to admit: Behind every genius email email, ad, or sales page they’ve ever written…there’s an even better swipe file. By “swipe file,” I mean their own collection of brilliant emails, ads, webinars, etc. that they saw someone else use and wisely […]