We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two […]
The 40+ Best Email Subject Lines for Sales
July 29, 2022·7 min read We’ve rounded up the foundational best practices for crafting the best email subject lines for sales, including writing tips and examples you can steal for yourself. Half the people you email decide whether to open your email based on its subject line alone. If you […]
Email Signature Marketing Ideas | VR Blog
Did you know that Email Signature Marketing is a great way to promote your business? By adding a simple message to the bottom of all your emails, you can reach a large audience with minimal effort. In this blog post, we will discuss how to leverage email signature marketing for […]
What Email Marketers Need to Know for 2023
It’s hard to believe, but 2023 is just around the corner. And with a new year comes new challenges and opportunities for email marketers. So what trends should you be aware of? In this blog post, we’ll take a look at some of the most important email marketing trends for […]
10 Email Marketing Predictions from the Experts
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
Why Email Marketing Is (Still) Important In 2022
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
Important Facts You Should Know about Email Marketing
Email marketing has significant benefits since it effectively enhances customer engagement. When executed correctly, a newsletter is an affordable, quick, and easy way to inform and excite clients about new product launches or promotions. Here we introduce some possible advantages of email marketing and 4 B2B email marketing templates you […]
5 Examples of Fabulous Email Footers
7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]