Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business […]
Is it the new snake oil of Google SEO?
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
Top 7 Tips To Rank On the First Page Of Google
There are a lot of steps involved in ranking on the first page of Google and finding success online. You have to have a solid website, know how to optimize your site to rank higher, and understand how to promote your business so that people will return. This blog post […]
How to Get on Page 1 of Google in 2023
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too late for any new SEO strategies to make much of an impact in Q4 this year. The good news is that you’re right on time to launch a strategy for 2023. […]
Google Analytics 4 properties: 3 account structure considerations
For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are […]
Is Domain Name A Google Ranking Factor?
Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times. In those days, […]
5 Ways to Use Google Data Studio to Improve Your SEO
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
Google Map vs Bing Maps : Which One Is Best?
Before the early 2000s, travel used to be an entirely different ballgame. Those from Generation X and above will remember paper maps probably less than fondly. They could be big and cumbersome, which made it difficult to navigate if you didn’t have someone else to sit shotgun and tell you […]
Google Can Now Crawl From Outside The US
Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may […]