Missed our November Breakfast Briefing? Here, our Head of Paid Media, Jack, shares his top insights from his Breakfast Briefing talk: “CPA & ROAS are dead; long live lifetime value”. At a time when budgets are tightening up, Jack will explain how you can take your activity above optimising for […]
Key
Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report
via Roy Edwards, Enterprise Times Salesforce’s State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change.Research from Edelman points to business as […]
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
![Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]](https://sorryasylumseekers.com/wp-content/uploads/2022/11/Sustainable-Marketing-Key-Principles-and-Strategies-for-Small-Business-Examples.jpg "Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]")
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
Key Takeaways & HubSpot Updates
HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away knowing there are some substantial shifts coming.