Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
marketing
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]
Web Navigation | 5 Types | Small Business Marketing
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, […]
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
Why Your B2B Sales Strategy Should Include Inbound Marketing
The B2B sales strategy you build will determine whether your strategic plans fully launch or fully fail.
Creative Marketing Ideas to Grow Your Senior Assisted Living Community
The demand for senior assisted living has been rising steadily over the years, and with 10,000 baby boomers turning 65 each day for the next decade or so, more seniors have been evaluating their living options for when they need assistance to care for themselves. However, the pandemic briefly interrupted […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
Ways to Make Money with Affiliate Marketing
Ever wondered how some bloggers get so many sales with their affiliate marketing programs? If you’re looking to find some answers with your blog conversion rate or want to get your hands on the guide on how to start affiliate marketing success secrets, then this article could be the real […]
Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.