Asking the question – Bluewire Media

Bethany N. Bookout

Posted by Adam Franklin I wasn’t going to share this story outside of my coaching group but one of my clients said “Adam, you should.” “If it means one more person realises ‘this is a thing’ and does it, then it will be worth it.” This story is totally unrelated […]

Retail Media Networks: An Advertising Alternative

You’re No Longer Your Store’s Primary Customer… The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media Networks. Retailers like Walmart and Dollar General, grocers like Kroger, […]

5 Tips for Using Social Media in Government

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information […]