Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
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Asking the question – Bluewire Media
Posted by Adam Franklin I wasn’t going to share this story outside of my coaching group but one of my clients said “Adam, you should.” “If it means one more person realises ‘this is a thing’ and does it, then it will be worth it.” This story is totally unrelated […]
Paid Media awareness and return on ad spend: a poisoned chalice
Marketing often pushes for a quick return on investment – proof that your dollars spent equate to more dollars earned. Doubtless, many campaigns are doomed to fail before you’ve even got them off the ground because you see a less-than-palatable ROAS, ROI or some other revenue/income/profit based metric. As marketers, […]
Retail Media Networks: An Advertising Alternative
You’re No Longer Your Store’s Primary Customer… The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media Networks. Retailers like Walmart and Dollar General, grocers like Kroger, […]
Our Favorite Social Media Platforms
Simon: Instagram Hardly surprising as a millennial, but Instagram is my favorite social media platform. I mean it, I have an account for just about every interest – a photo blog for my beer obsession and another for my hypebeast tendencies. I even have one for my cats. I do […]
10 Useful Features Social Media Dashboards Must Have
According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to […]
5 Tips for Using Social Media in Government
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information […]
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]
Optimal Results With A Limited Social Media Budget
By Carly Bauer, Marketing Consultant at Heinz Marketing We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023. […]
How to Encourage Your Employees To Post on Social Media
Is your business harnessing the power of personnel advocacy via social media? A very good way to believe about employee engagement on social media is to envision it as a celebration. Now, everyone enjoys a bash. We all like to be celebrated and to celebrate other individuals. Pop that champagne […]