Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B […]
playbook
Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia
Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one […]
Previous Fb supervisor: “We took a webpage from Major Tobacco’s playbook”
Talking to Congress these days, the former Facebook supervisor initially tasked with producing the organization make income did not mince words and phrases about his part. He advised lawmakers that the firm “took a web page from Big Tobacco’s playbook, performing to make our offering addictive at the outset” and […]