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The buying and selling of companies derived from physical products is a business-model shift that’s gaining steam. To work in the field of management analysis and consulting, people need a college diploma. For small businesses, social media is each the No. 1 digital marketing tactic and the No. 1 area for advertising investment in 2017, with 70 % of respondents planning to make use of social media and 56 p.c increasing their social media funds.

In a January Slate cover story, I appeared behind the scenes at how Facebook’s information feed algorithm works —how it decides what you see on the top of your feed each time you log in—and why the company keeps tweaking it. Briefly, Fb has come to imagine that the important thing to its long-term success lies in gathering ever more and ever richer knowledge on how its customers react to the posts they see in their feed.

Affiliate marketing means you link to a product on the market on one other web … Read the rest