The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because […]
Readers
11 tips for producing content your readers actually want to read
Establish value in your content When writing about tips for producing content, I think back to a time many years ago when I interviewed an Academy Award-winning screenplay writer. Paris Hilton was his neighbor and he lived in the heart of Hollywood. He had achieved extreme career success by creating […]
The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online […]