Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
SEO
Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting […]
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put […]
Use this SEO forecasting template to gain insights for 2023
Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area […]
What Is Local SEO And Why Does It Matter?
While SEO is an important strategy for any business looking to grow, focusing on improving your local reach can have a big impact on your sales.
Données structurées en SEO: le guide complet
La concurrence est toujours plus rude dans les pages de résultats de Google: selon une étude Hubspot réalisée en 2020, 64% des marketeurs travaillent activement le SEO de leur site. Il faut donc se tenir au courant des nouveautés et, surtout, mettre en place les meilleures pratiques du moment pour […]
The SEO Guide to Domain Names
What’s in a name? Well, when it comes down to the domain name of your website, actually quite a lot. Aside from being the home of your brand, content, conversion funnel, or products, your domain is also an important part of your online visibility. Over the years, SEO recommendations on […]
5 Ways to Use Google Data Studio to Improve Your SEO
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party […]
Advanced On-Page SEO Optimizations — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]