Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn, the Great Resignation, and […]
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Sklar Wilton & Associates Named Recipient of 2022 Canadian Workplace Wellbeing Award in Small Business Sector.
We are honoured to announce that Sklar Wilton & Associates has been selected as the 2022 recipient of the Canadian Workplace Wellbeing Award within the Public/Private Sector Small Business category. The Canadian Workplace Well-Being Awards (CWWA), presented by the Canadian Positive Psychology Association (CPPA), aim to feature and celebrate Canadian […]
Recovery Grants of $1,000 to $100K Available to Small Businesses
The impact of the pandemic will be felt for a long time. This is why pandemic-related grants are still available across the country from city, state, and federal grant programs to help small businesses. Even though the amount of these grants is not the same as PPP loans, they are […]
Web Navigation | 5 Types | Small Business Marketing
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
The Best Small Business Printers: How to Choose?
Having lots of options when trying to make a buying decision can sometimes be a double edged sword and it is easy to get lost in the details. What’s worse is that you might just make a snap judgement as an afterthought, leading to suboptimal business decisions. Enter the small […]
5 Reasons Employee Ownership Can Take Your Small Business to the Next Level » Succeed As Your Own Boss
This content is sponsored by Employee Ownership Equals It’s no secret that the last few years have been hard on small businesses. In mid-April 2020, 30 percent of small businesses were forced to close. While many of those closures were temporary, owners are still navigating pandemic-related challenges, including depleted cash […]
A Huge Potential for Small Businesses
Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of businesses and in all industries, there are several advantages and disadvantages for small businesses, which we will discuss today. What is Referral Marketing? When a business gets […]
Six local link-building tactics for small businesses
According to a study by Moz, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful SEO campaign. Unlike general link-building tactics, location has more impact on local link-building. Therefore, you need to get links from local sites which have locational […]