Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
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B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — […]
8 Proven Tactics to Increase Your Social Commerce Sales
More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce […]
Our Favorite Social Media Platforms
Simon: Instagram Hardly surprising as a millennial, but Instagram is my favorite social media platform. I mean it, I have an account for just about every interest – a photo blog for my beer obsession and another for my hypebeast tendencies. I even have one for my cats. I do […]
Social development department is biased against adoptions, says judge
A Johannesburg High Court has ruled that adoption guidelines used by the Department of Social Development and its social workers to stigmatise and delay adoptions, apparently for “cultural reasons”, are unconstitutional. Two women were harassed and bullied by social workers who seemed intent to place the babies instead with their […]
10 Useful Features Social Media Dashboards Must Have
According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to […]
What You Need To Know About Social Signals And SEO
Standard search engine optimization (SEO) tips usually revolve around keyword research, maintaining a fast page load speed, and building backlinks– all of which affect your search rankings. But something that isn’t usually provided as a ranking factor is focusing on social signals. Social signals are the shares, likes, and general […]
5 Tips for Using Social Media in Government
Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information […]
10 Examples of Social Proof Being Used to Engage Website Visitors
You’re passing by two coffee shops and start craving a cup of joe. The odds are, you’ll enter the one that attracts a bigger crowd. Why? Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Or, […]
B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the […]