Marketing often pushes for a quick return on investment – proof that your dollars spent equate to more dollars earned. Doubtless, many campaigns are doomed to fail before you’ve even got them off the ground because you see a less-than-palatable ROAS, ROI or some other revenue/income/profit based metric. As marketers, […]
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Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search
The Top 50 B2B Marketplaces: A New RankingB2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management Why influencer […]
Essence Journal Furloughs Staffers, Will Only Spend Salaries for 1 Week
Essence journal introduced on Tuesday it was furloughing a quantity of staffers and only having to pay their salaries by the conclusion of this week. It is unclear the variety of staffers included or in what departments they get the job done. In a push release on the Essence web […]