Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number […]
tech
How Marketing Automation Implementation Helps Tech Companies Scale
You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below. Marketing Automation Implementation: […]
One in five young Aussies in tech fear losing their jobs
The tech industry continues to see a massacre. Hundreds of thousands of workers have lost their jobs as a result of big tech layoffs, and financing is drying up. In its recent financial report for the fourth quarter of fiscal 2022, HP revealed the layoffs. It joins a growing number […]
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
Uncertainty prompts tech efficiency – Brian Solis
Gadget, the journal of own technology in South Africa, quoted Brian Solis as element of its coverage of Salesforce’s “State of Service” report. As inflation will take maintain and rate hikes dominate headlines, buyer assistance groups are concentrating on systems that advertise productivity and effectiveness. This is a important getting […]
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape, Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape, shown […]