Forecasting cash flow is the key to the survival of many organizations, yet it’s a non-existent process in others. Often, organizations with abundant cash see little value in taking the time to put a system in place to do this. Other organizations that operate with little or no cash see forecasting cash flow […]
Month: February 2023
The Ultimate List of Email Marketing Stats for 2022
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
![Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]](https://sorryasylumseekers.com/wp-content/uploads/2022/11/Sustainable-Marketing-Key-Principles-and-Strategies-for-Small-Business-Examples.jpg)
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
Facebook Business Page Setup… The Quickest Way to Fuel Your Business Growth!
According to Facebook there are over 2.5 billion monthly users. Facebook is the largest social media network in the WORLD! In fact, 85% of consumers trust reviews that are posted online as much as personal recommendations according to Bright Local. And that it takes seven read reviews before a customer […]
Welcome to your new look Small Business
Small Business and its sister site Growth Business have fresh new logos bringing the sites into the 2020s. Our new publisher, insurance technology platform Stubben Edge Group, wanted Small Business and Growth Business to have modern, clean and minimalist logos which would be both memorable and also show the websites […]
4 Tips for Adapting Your Go-To-Market Strategy to the Downturn
It’s no secret – the economic downturn has arrived. Leaders across industries are feeling the effects. Sales cycles are slowing, pipeline is slipping into future quarters, and companies are reducing customer acquisition spend. While many organisations are focused on cutting costs, there’s less attention spent on accelerating alignment and driving […]
The 2022 FIFA World Cup – Domo’s look at the history of the tournament
/ The Football World Cup 2022 Edition The Football World Cup (or Soccer World Cup if you’re a North American fan) is upon us, kicking off for the 22nd time in just under a week hosted by the nation of Qatar. Of particular note is England vs United States on Friday the […]
Create a Competitive Advantage That Gets Your Customers’ Attention
How can you stand out from competitors? To attract customers you need to identify and promote an attention-getting competitive edge. Here’s how to do it. You need a competitive edge to get attention from customers and to get them to buy from you instead of your competitors. But, how can […]
What Is a Buyer Persona (And Do You Really Need One)?
Meet Michelle. 👋 Michelle is 38 years old and lives with her partner and two dogs in North Carolina. She is the Marketing Manager for a medium-sized construction company, earns $70,000 per year, and is looking for a way to increase leads and generate more revenue for the sales team […]
Rethinking Retirement for Lower Real Rates of Return
The recent research paper, “Long-run Trends in Long-maturity Real Rates 1311-2021,” from economists Kenneth S. Rogoff, Barbara Rossi and Paul Schmelzing shares a fascinating observation: Over the last seven centuries, long-term interest rates have trended down at a slow, steady, pace. The research provides economists and policy makers with new […]