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Not every hairstyle will work for every client. The same thing applies to salon software and small businesses — not every type of payroll software will be the right fit for your salon or spa. Many salon owners just buy the same software as their competitors. The problem is that […]
Business Manager
Mixed Reality, Internet of Things, and Digital Twins
In the past we have individually covered what Mixed Reality, Internet of Things, and Digital Twins are and how they are used. In a previous blog we also explored how Mixed Reality and Internet of Things are used together. Now we will dive into the powerful combination with the use […]
when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]
Online Franchise Business
Large companies have discovered the benefits of outsourcing or franchising in lowered operating costs. The company (franchisor) gets to increase its market by authorizing more people (franchisees) to sell his products. The biggest benefit to the franchisee is that you get to trade in products that are already recognized in […]
How to Tease What’s Coming Ahead of Your Virtual Event
Reading Time: 5 minutes When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. You also must give people a reason not to miss it out! A clever event marketing tactic you can implement […]
What Is Local SEO And Why Does It Matter?
While SEO is an important strategy for any business looking to grow, focusing on improving your local reach can have a big impact on your sales.
How To Build A Business Ethics Program
Recent corporate financial scandals have highlighted the importance of business ethics and legal compliance. Yet a recent National Association of Corporate Directors (NACD) survey of 280 corporate CEOs and directors found that “only one of three directors felt that they were highly effective in ensuring legal compliance”. Ethics in Business […]
12 Information Technology Stocks Moving In Friday’s After-Market Session – BIT Mining (NYSE:BTCM), Dave (NASDAQ:DAVE), Pagaya Technologies (NASDAQ:PGY), Safe-T
Gainers Minim MINM shares moved upwards by 9.2% to $0.17 during Friday’s after-market session. The company’s market cap stands at $7.8 million. Core Scientific CORZ stock increased by 8.93% to $0.15. At the close, Core Scientific’s trading volume reached 295.1K shares. This is 3.3% of its average volume over the […]
10 Tips For How to Create Online Courses That Sell
If you’re a freelancer, consultant, or coach, you can create an income stream by teaching people what comes naturally to you. But creating an online course isn’t enough, you have to create online courses that sells. How do you do that? Well, I wanted to know what the most successful […]