Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3. Conceptually, Web3 is a decentralized, permissionless, trustless internet experience—not requiring the support of a trusted intermediary—that employs peer-to-peer interaction and meritocracy to put power and ownership in the […]
Month: April 2023
Respectful Disagreement About Sanctioning Russia
I’ve written two blog entries over the last two weeks (here and here) arguing in favour of the business community imposing sanctions on Russia, in response to Russia’s unprovoked attack on Ukraine. I think the reasons in favour of such sanctions are powerful: Putin is a serious and unique threat […]
From Phygital to DiPhy: The Importance of Experience in a Hybrid Future of Retail
Source: Lima Al día Conoce la importancia de la experiencia Phygital en el retail, según Brian Solis Brian Solis, Experto en Innovación Global de Salesforce, sostuvo una entrevista con Perú Retail en donde definió la importancia de aplicar en los negocios una nueva experiencia Phygital, basada en la innovación, para […]