I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
Year: 2023
How To Find The Best Shipping Companies To Transport Your Goods Abroad
Are you looking for a shipping company to transport your goods or products? Typically, like most clients, you’re likely to refer to standard shipping companies or drop shipping companies. But do you understand what these companies really are? Here are some factors you need to analyze before doing business with […]
Why Does Strategy Fail? » Succeed As Your Own Boss
Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid […]
LOBO Systems Is Now Approved For Use At 11 AB Agri Locations.
LOBO Systems Is Now Approved For Use At 11 AB Agri Locations. Designed and manufactured by LOBO Systems, the British firm with the world’s most sophisticated work platform system, has won orders from AB Agri, part of the £13B giant Associated British Foods PLC. The facilities convert grain into pellets […]
Automated logistics distribution maintenance – LOBO Systems LOBO USA
Application – Distribution and Logistics Key Problems Warehouse logistics, sortation and material handling systems require planned and reactive maintenance programs, often in elevated areas. The movement of goods in a distribution or manufacturing operation requires sophisticated automation systems. The higher the volume of movement, the greater level of complexity required. […]
How Land O’Lakes Found a Mission Greater Than Sales
It was a powerful moment. A CNN+ interviewer asks Beth Ford, “What is the purpose of your life?” She replies: “I hope I will know success by the number of lives I’ve touched. I hope by changing somebody’s story, by helping them succeed – if that’s what my life is […]
Why You Need to Keep Apprised of Local Business News
No matter what the nature of your business, you need to be aware of what is going on in your local economy. Even if you are a strictly online business and work with clients all over the globe, the trends of businesses in your community can have drastic effects on […]
Technology, Adaptation, and the Future of Employee Experience with Nathalie Nahai
My dear friend Nathalie Nahai invited me on her popular podcast, The Hive, to discuss her new book and the future of tech, resilience, and leadership. I’d like to share that conversation with you here. Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An […]
How brands are using CTV and OTT for the 2022 FIFA World Cup
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in […]
Local Business Schema Best Practices
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites.