Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think […]
Month: April 2024
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]
A Successful In-person Return for Electronica 2022
electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich, after previously being held virtually due to COVID-19. As an event that has long been regarded as the ‘go-to’ place to gain insight into electronic technologies, it was great […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
Enhanced Mobile Experience with AR & AI
In recent years, we have seen a rise in the use of augmented reality (AR) and artificial intelligence (AI). These technologies are changing the way we interact with the world around us. Nowhere is this more apparent than in the mobile experience. AR and AI are used to create more […]
Ghana digitised its address system …
Smart urbanism is about using digital technologies to address urban problems. Across the continent, digital technologies and smart initiatives have been applied in myriad ways, including crime control, urban planning and traffic management. It hasn’t always worked, however. Sometimes these initiatives have failed because the technologies weren’t well integrated into […]
Web Navigation | 5 Types | Small Business Marketing
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, […]
Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting […]