How is the customer service at your business? Are your associates well- trained and do they work as a team? Are they knowledgeable and eager to share the information on your products? Visit to an Apple Store: Last weekend my husband and I went to the Apple store in MacArthur […]
Bethany N. Bookout
Top 7 UX/UI Trends for Ecommerce in 2022
The world population is around eight billion people. How many of them do you think make purchases online? As surprising as it may seem, 2.14 billion people worldwide buy products from the Internet. The popularity of eCommerce, which has seen a sharp rise in the last few years, may be […]
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on […]
Unlocking the power of natural language search PRAMANA SHIFT
/ Unlocking the power of natural language search One of the big challenges today with data is that we just have too much of it. While we may be able to access that data, it can be hard to easily find the data that is relevant. Domo helps solve part of […]
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
Shipping Companies Are The Way Forward For International Shipping
A shipping company is without doubt the best company to contact, when you have goods to transport to or from another country. You will want to contact a company that is familiar with international shipping and whom will make the process, as easy and hassle free for you. With a […]
Autumn Statement 2022: What it means for businesses
In the Autumn Statement, Chancellor Jeremy Hunt announced a series of measures that aim to provide stability to the UK economy. Following his reversals to the mini-Budget, the Chancellor’s announcements included: Increases to the National Living Wage and corporation tax Reduced dividend, capital gains tax (CGT), and research and development […]
Effective Ways To Differentiate And Scale Your Business
Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM […]
Optimal Results With A Limited Social Media Budget
By Carly Bauer, Marketing Consultant at Heinz Marketing We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023. […]
How to Start Writing A Book
Who else has a book idea taking up space in their mental junk drawer? Time to stop shuffling it from one spot to another and write your book. We’re sure you’ve heard this advice before: “Find a quiet space where you won’t be interrupted.” “Plan ahead and put on your […]