There is such a thing as a bad call to action The goal of any page on a website, whether it’s the home page or a blog post, should be to get people to do something. That something could be to whatever you want it to be: fill out a […]
Business News
12 Amazing Tactics to Protect Your Business From Ransomware – Business Tips & Advice
Ransomware is not something that only happens to other businesses. Ransomware is malicious software that criminals use to hold your computer, network, and data hostage, demanding payment from you to get them back. Ransomware is not science-fiction. It is becoming increasingly damaging for businesses around the world. Your business can’t […]
Respectful Disagreement About Sanctioning Russia
I’ve written two blog entries over the last two weeks (here and here) arguing in favour of the business community imposing sanctions on Russia, in response to Russia’s unprovoked attack on Ukraine. I think the reasons in favour of such sanctions are powerful: Putin is a serious and unique threat […]
8 of the Best Business Website Designs to Inspire You in 2023
You don’t have to be a marketer to know a website is a must have for any business. It tells a customer what you have to offer and shares how to contact you, among other things. It can even help you get found in search engines and act as your […]
What Is The Future Of Virtual Events?
Reading Time: 7 minutes The virtual event industry exploded during the pandemic. Like grocery delivery and home exercise equipment, sudden global lockdowns drove unprecedented need, and innovation, for pushing once in-person events online. But as lockdowns and restrictions eased, venues and businesses gradually returned to being able to meet together […]
Google Weekend Updates, E-A-T For All Queries, Google Updates Documented, New Spam Policy & More
Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google’s Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems, even some of the retired ones. Google has a new spam policy […]
Elon Musk is leading some Twitter users to fly to Mastodon : NPR
The Mastodon app homepage is seen displayed on a mobile phone screen. Photo Illustration by Davide Bonaldo/SOPA Images/LightRocket via Getty Images hide caption toggle caption Photo Illustration by Davide Bonaldo/SOPA Images/LightRocket via Getty Images The Mastodon app homepage is seen displayed on a mobile phone screen. Photo Illustration by Davide […]
Be the change: take part in our Diversity and Inclusion survey for 2022
We’re determined to be part of a bigger change in our industry. We’ve partnered with The Agency Collective for a second time to undertake research about diversity levels in the marketing industry. Take part in our survey to be part of the change. We’re interested to see how far we’ve […]
What Is the Best Approach to Handling Patient Cancellations?
There are two types of missed appointments that most healthcare practices deal with daily- last-minute cancellations and no-shows. Appointment cancellation is when a patient notifies you that they won’t be able to come to your office or clinic as scheduled. A no-show means that the patient failed to show up […]
Google Ads Shift, Explained | Marketing
As of 2022, Chrome will no longer allow third-party cookies that collect data on what you are doing on the web, and Google will not be selling targeted Google ads based on your online activity. Don’t freak out. This is a huge change for digital advertising and a big step […]