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Thanks to shortening attention spans, every second that a customer waits for your response becomes more annoying. Time is money, after all, especially when it comes to customer care. 59% of customers expect to receive a response within the first 5 seconds. That’s essentially impossible for a human. But that’s […]
Business Services
600K Journalists Analyzed: What You Need To Know To Pitch
Then we added up those percentages, and divided by the total number of brand alerts. This gave us 5%. So if 5% of mentions come from journalists, that means the remaining 95% come from non-journalists. At risk of stating the obvious, that’s a fairly big difference! And it just underscores […]
Business Accounting Services That Matter
What can it mean when one say that you need inheritance tax advice, tax financial planning, and accountancy services? It means that you need a consultancy in business services. When there’s a death in the family, the grieving family needs to deal with inheritance tax and seeks inheritance tax advice. […]
5 Services An Accountant Can Offer Your Business
Running a business isn’t always a very easy matter. It becomes even more tedious when you need to get your finances right in terms of managing it. There can be so much to do that you are forced to start early and end very late at night when you are […]
4 Best Investment Strategy For Beginners Today
A beginner’s best investment strategy is to focus on opening a small investment account with modest funding. They should also try to pay off student loans and create a small emergency fund first. Investment tactics can be changed. You can adjust your choice if it doesn’t work with your schedule […]
Many sites aren’t using their blog correctly – are you?
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content […]
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
How To Find The Best Shipping Companies To Transport Your Goods Abroad
Are you looking for a shipping company to transport your goods or products? Typically, like most clients, you’re likely to refer to standard shipping companies or drop shipping companies. But do you understand what these companies really are? Here are some factors you need to analyze before doing business with […]
How Land O’Lakes Found a Mission Greater Than Sales
It was a powerful moment. A CNN+ interviewer asks Beth Ford, “What is the purpose of your life?” She replies: “I hope I will know success by the number of lives I’ve touched. I hope by changing somebody’s story, by helping them succeed – if that’s what my life is […]
How brands are using CTV and OTT for the 2022 FIFA World Cup
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in […]