We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to […]
Shipping Companies Are The Way Forward For International Shipping
A shipping company is without doubt the best company to contact, when you have goods to transport to or from another country. You will want to contact a company that is familiar with international shipping and whom will make the process, as easy and hassle free for you. With a […]
Autumn Statement 2022: What it means for businesses
In the Autumn Statement, Chancellor Jeremy Hunt announced a series of measures that aim to provide stability to the UK economy. Following his reversals to the mini-Budget, the Chancellor’s announcements included: Increases to the National Living Wage and corporation tax Reduced dividend, capital gains tax (CGT), and research and development […]
Effective Ways To Differentiate And Scale Your Business
Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM […]
Optimal Results With A Limited Social Media Budget
By Carly Bauer, Marketing Consultant at Heinz Marketing We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023. […]
How to Start Writing A Book
Who else has a book idea taking up space in their mental junk drawer? Time to stop shuffling it from one spot to another and write your book. We’re sure you’ve heard this advice before: “Find a quiet space where you won’t be interrupted.” “Plan ahead and put on your […]
Best Practices for Designing and Developing HubSpot Forms
When was the last time you visited a company’s website and didn’t see at least ONE form?
Getting Ready for iOS and Safari push notifications
What do Safari Push Notifications mean for marketers? We know that macOS has already been supporting Safari push notifications for a while. With the introduction of push notifications on iOS/iPadOS, you can now reach out to a market share of 28% of mobile users worldwide. Leverage push notifications combined with […]
Where Can I Find Public Liability Insurance Deals?
With the increasingly difficult economic climate, many business owners are looking at ways to cut costs and improve cost efficiency. Civil Liability insurance is mandatory for businesses that have direct access to the general public, but you can improve your cash flow by securing a lot when you renew your […]
13 of the Gold Coast’s best breakfast spots
Mornings on the Gold Coast are a magical time. Everyone’s up early, enjoying the sunrise on the beach whether it be walking the dog, catching the surf or enjoying a workout. There’s also an epic breakfast scene that perfectly complements all this gorgeous scenery and morning activity! While there’s no […]