Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put […]
Bethany N. Bookout
Starting A Candy Company From Scratch
In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the […]
The Mobius Strip And Knowledge Sharing • Derek Cheshire
A huge thank you to Dr Mobius. For those not familiar with this strip it is technically a 1 dimensional surface (a mathematical construct) not a 2 D object. To make your own simply take a strip of paper, put a half twist into it, and then tape or glue […]
What Info You Get From International Shipping Companies About Ghana or England Shipping
International Shipping Companies are there to help you in transferring your goods to countries like Ghana and England, it is significant to point here that Ghana and England are one of the many countries which follow rigid international trade, and customs practices. Therefore, if you are seriously thinking on moving […]
Why You Need Strategy » Succeed As Your Own Boss
We’re quickly approaching the end of 2022, so now is a great time to start thinking about your small business strategy for the new year. To support you, I’ll be sharing a three-part series to help you develop a solid small business strategy so you can grow your business in […]
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
The changing face of HR: What HR and the C-suite really think of the sector today
HR are dealing with a lot. Still. The most-used phrase for HR leaders during the past two years – managing uncertainty – shows no sign of abating just yet. Ripples from the impact of the worldwide economic downturn are beginning to touch businesses and workers. HR leaders are having to […]
Corporate Vigilantism vs Russia? | The Business Ethics Blog
Is a corporate boycott of Russia an act of vigilantism? Some people reading this will assume that “vigilantism” equals “bad,” and so they’ll think that I’m asking whether boycotting Russia is bad or not. Both parts of that are wrong: I don’t presume that that “vigilantism” always equals “bad.” There […]
Business Cards – 12 Common Mistakes to Avoid
Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card […]
Use this SEO forecasting template to gain insights for 2023
Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area […]