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Except for discovering time and assets for content material advertisingâ€”a problem at companies of all sizesâ€”small business owners often wrestle to develop a technique behind their content, mentioned Joe Pulizzi, founder of Content Marketing Institute. The rising financial and business influence of knowledge technology means that competitors will warmth up for graduates in science, expertise, engineering, and arithmeticâ€”the STEM fields, where job growth is likely to be about 1.7 times quicker than will probably be in different areas.