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Once I used to work at CreativeLive, I repeatedly paid $250-$500 (and even far more depending upon viewers dimension) per episode for 90 seconds worth of commercials on relevant podcasts like The Tim Ferriss Show, the #1 business podcast proper now from the four-Hour Workweek writer, Tim Ferriss. The podcast has even helped Tim launch his latest New York Times bestseller, Instruments of Titans to a wider readership.
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