8 minute read time Campaign Monitor – May 4, 2022 It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement […]
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The One Way to Combat Quiet Quitting: Open-Book Management
Tight on the heels of the Great Resignation comes another economic trend: quiet quitting. Many who aren’t choosing to leave their jobs for better opportunities are staying put but distancing themselves from excessive work-related duties (AKA, quiet quitting). According to a Gallup study, at least 50% of the workforce […]
Zi Wei Dou Shu for the Human Resources Practitioner
Recently I met up with an old friend, who is in the human resources industry. She was lamenting about the endless problems she has to resolve from the problematic employees in the company she is working in. It then reminded me of my good experiences so far from using the […]
The Fundamental Principles of Piezo Electricity
The word piezo takes root from the Greek word ‘piezein’/’piezo’ which means, to press or apply pressure. Today, this word is often used to denote the piezoelectric effect-a phenomenon has been put to use by the industry since almost 100 years. What is the piezoelectric effect? This effect was discovered […]
Does Influencer Marketing Really Pay Off?
In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever […]
Connected TV (CTV) Advertising Is On The Rise
WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands looking to make the most of their ad spends, and the […]
How to Forecast Cash Flow With The Help of Your Employees
Forecasting cash flow is the key to the survival of many organizations, yet it’s a non-existent process in others. Often, organizations with abundant cash see little value in taking the time to put a system in place to do this. Other organizations that operate with little or no cash see forecasting cash flow […]
Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]
![Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]](https://sorryasylumseekers.com/wp-content/uploads/2022/11/Sustainable-Marketing-Key-Principles-and-Strategies-for-Small-Business-Examples.jpg)
Recent consumer surveys will tell you that people care about how businesses affect society and the environment. Almost 90% of consumers feel that businesses are responsible for their carbon footprint and should do more to reduce it. Over 80% of buyers believe companies should also take part in solving social […]
Welcome to your new look Small Business
Small Business and its sister site Growth Business have fresh new logos bringing the sites into the 2020s. Our new publisher, insurance technology platform Stubben Edge Group, wanted Small Business and Growth Business to have modern, clean and minimalist logos which would be both memorable and also show the websites […]
Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search
The Top 50 B2B Marketplaces: A New RankingB2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management Why influencer […]