keni1/iStock via Getty Images China’s coal production is set to rise for the sixth straight year to a record 4.4B tons, driven by faster capacity expansions at major mines, China Energy News reported this week, likely causing further declines in coal prices. While COVID flareups have constrained mining, efforts to […]
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How Andrea Said Goodbye to Facebook Ads and Sold Out Her $4k Coaching Program
Ever had an “oh crap” moment in your business? That’s what happened when Facebook shut down Andrea Lowell’s ads account without warning. Or explanation. (They can do this at any time, by the way. In the last few years, the Facebook mafia has “disappeared” ad accounts at an alarming rate.) Suddenly, her most […]
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on […]
Create Influencer-Driven Content that Attracts Qualified Prospects
When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the ones who give keynote speeches and have huge followings on social media. These folks are absolutely essential as part of your influencer mix. Their […]
Why microbusinesses are crucial to levelling up
Microbusinesses are the engine of the British economy, especially when it comes to levelling up. Businesses with 10 employees or less make up 95 per cent of companies in the UK, so when they thrive, we all do. However, they are rarely analysed as a standalone group and are under-researched, […]
Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems –
It is no secret that the business book market is a “red ocean” of competition where it is almost impossible to create a differentiated product. So, when I come across a business book that I know will make a huge impact to organizations, I always try to share what I […]
How to Do Link Building in 2022-2023
How should we be doing link building in late 2022 and into 2023? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss how link building should work (and how we don’t recommend it working). Link building starts with creating something linkworthy. This could be a very […]
Selling a company | Seth’s Blog
Cars aren’t like companies. Most cars on the road will be sold, again and again, until they end up as parts. Companies usually start and end with their founders. Sometimes, a small, stable company is sold to an individual operator, usually for a multiple of the expected annual profit. It’s […]
Recognizing the Signs and Symptoms of Workplace Anxiety and Depression
Why Drop might be the best time to train your workforce. By Mike Armson and Dr. M Lee Freedman According to the Psychological Overall health Fee of Canada, 1 in 5 Canadians will experience a mental health and fitness challenge this yr and it is believed that every single week, […]
3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective – Zymplify
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And doesn’t everyone want to do the right things the right way? Since working towards […]