NPR’s Steve Inskeep speaks with Andy Greenberg about crytocurrency crime. Greenberg is the author of the new book, Tracers in the Dark: The Global Hunt for the Crime Lords of Cryptocurrency. STEVE INSKEEP, BYLINE: The writer Andy Greenberg says he missed his chance. More than a decade ago, in the […]
Bethany N. Bookout
Businesses Struggle To Think Like Their Customers — And It’s Killing Their Sales
If you don’t understand your customer, you’re going to struggle to sell. And while it seems like common sense to “think like your customer,” I’m always astounded at how many businesses struggle to do so. And here’s the worst part: They think they understand their customer. But they really don’t. […]
Hit It & Quit It with Brooke Daniels, Melanie Greenough, & Scott J. Miller » Succeed As Your Own Boss
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is supporting entrepreneurs and stemming business failure with a […]
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In fact, according to Hubspot, nearly half (43%) of us skim blog posts instead of reading them. It’s true. Subheadings and structure are crucial to engagement. Reinforce this in […]
3 Essential Reasons Why Your Team Needs a Video Sales Strategy
August 8, 2022·5 min read If your team doesn’t have a video-powered sales strategy, you’re letting opps slip through your fingers. Discover three essential benefits that come from building video into your sales strategy. Does your sales team have a video sales strategy? If you don’t—why not? Video is arguably […]
Critical Mention 2021 Recap
Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more Display Charts by Time, User Type, Traffic […]
How to choose an HR system: Everything IT leaders should be looking for
IT leaders, do you get involved in the HR tech selection process? According to research by Sage, 63% of HR leaders recognise their current systems have limitations and are not fully confident that their HR tech is fit for the future – yet less than half (49%) say IT is […]
Banking Interview Question With an Answer – What Would You Do If I Gave You $100,000?
“If I gave you $100,000 right now, what would you do with it?” Ah the classic “does this kid have a brain?” question. It’s got to be one of the easiest investment banking interview questions you’ll ever get and quite fun once you’ve nutted out your 5-part answer. But in […]
What to Know Before Taking a Business Loan – ShoeMoney
No matter how big or small your business is, it is always a good idea to have a backup plan in case things go wrong. Asking for a business loan might be the best option when you need money in a hurry, but it’s not something that should be […]
Get the Most Out of a Smart Landing Page Builder—Just Like This Business
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left […]