First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency isn’t optional. Having the right marketing tech stack is an absolute […]
Bethany N. Bookout
Email marketing ideas for this 2022 Black Friday
Are you looking for ways to get a head start on your email marketing for Black Friday 2022? If so, you’re in luck! In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Stay […]
Avoiding Mistakes About Adam Smith’s Wealth of Nations
I teach my business ethics students that in order to understand ethical issues in the world of commerce, you need to understand a little bit about markets, about modern corporations, and about the role of management. And for practical purposes, understanding the role of markets begins with the work of […]
5 Simple Tips to Re-engage With Inactive Users
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with […]
Client Onboarding Checklist for Agencies
Going through the entire sales cycle with a client can be draining. From intricately preparing your pitch to negotiating the final contract, there’s a lot involved in closing the deal, which makes it understandable that you might want to sit back and relax as soon as you’ve got that last […]
How To Manage Your Business Finances? 6 Effective Ways
Business owners today have to wear multiple hats. From logistics and procurement to marketing, they must look after different business operations single-handedly. Likewise, they must manage business finances smartly to keep the company out of trouble. However, financial management isn’t a walk in the park; it involves comprehensive record-keeping, documentation, […]
What Is Search Forecasting And Why Is It Important?
Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s working well already and where you have the potential for growth. This is where search forecasting comes in. What Is […]
Product Manager – What Does Your Business Card Say About You?
So here’s a minor topic that might have some real significance for all product managers: what do you put on your business card? Yeah, yeah, I know that we’re living in the age of Facebook and LinkedIn but business cards are still what we exchange when we meet people face-to-face. […]
Hong Kong Banks Are the Future of Asset Protection
Hong Kong banks are the future home of those seeking is asset protection. Banking and corporate law in this region offer many attractive features and benefits for asset protection. A September 22, 2010 New York Times article entitled “Seeking Bank Secrecy in Asia” suggested Hong Kong and Singapore were the […]
Managing SMR waste ‘roughly comparable’ with conventional reactors, DoE says (NYSE:SMR)
vchal/iStock via Getty Images Two recent studies differ over how much nuclear waste would be a factor with small modular reactors such as those planned by NuScale (NYSE:SMR) and TerraPower, UtilityDive.com reports. Managing nuclear waste from small modular reactors, still in development, would have few challenges compared with traditional light […]