A new report from The Intercept suggests that a new in-house messaging app for Amazon employees could ban a long string of words, including “ethics.” Most of the words on the list are ones that a disgruntled employee would use — terms like “union” and “compensation” and “pay raise.” According […]
Bethany N. Bookout
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
Google Map vs Bing Maps : Which One Is Best?
Before the early 2000s, travel used to be an entirely different ballgame. Those from Generation X and above will remember paper maps probably less than fondly. They could be big and cumbersome, which made it difficult to navigate if you didn’t have someone else to sit shotgun and tell you […]
Biggest Issues IT Faces Today and How to Deal With Them
Modern businesses rely heavily on IT strategies. However, please focus on the IT challenges affecting their security and business processes. The past two years have been highly challenging for various companies and industries due to the pandemic. This impact on the world is nothing new to the IT business today, […]
A Basic Analysis of Confucianism and Its Impact on Traditional Chinese Business
Confucian ethics, the most quintessential and fundamental thought system governing Chinese culture for thousands of years, posed great impact on the economy, politics and culture of China. Without doubt, Confucianism has formed a strong bond with traditional Chinese business culture since a long time ago. The idea of profits in […]
How to Turn Holiday Shoppers into Year-Round Customers
Right now your holiday shoppers are visiting your website, social media pages, and store. In just a few short weeks, though, the holiday shopping will be over, but you can get those holiday shoppers back and turn them into loyal, year-round customers with these tips. For many retail and specialty […]
11 tips for producing content your readers actually want to read
Establish value in your content When writing about tips for producing content, I think back to a time many years ago when I interviewed an Academy Award-winning screenplay writer. Paris Hilton was his neighbor and he lived in the heart of Hollywood. He had achieved extreme career success by creating […]
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. […]
Charities seek to distance themselves from Michelle Mone after PPE claims
Charities linked to Baroness Mone and her husband are distancing themselves from the couple after they were accused of secretly receiving £29 million by lobbying for a PPE company. ActionAid has said it will no longer accept any donations from the Barrowman Foundation which was founded by Mone’s husband, the […]
Are these SEO rookie mistakes costing your search rankings?
30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage your online visibility From optimizing your website for the wrong keywords to putting too many keywords in the meta keywords tag or creating lots of […]