Right now your holiday shoppers are visiting your website, social media pages, and store. In just a few short weeks, though, the holiday shopping will be over, but you can get those holiday shoppers back and turn them into loyal, year-round customers with these tips. For many retail and specialty […]
Bethany N. Bookout
11 tips for producing content your readers actually want to read
Establish value in your content When writing about tips for producing content, I think back to a time many years ago when I interviewed an Academy Award-winning screenplay writer. Paris Hilton was his neighbor and he lived in the heart of Hollywood. He had achieved extreme career success by creating […]
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. […]
Charities seek to distance themselves from Michelle Mone after PPE claims
Charities linked to Baroness Mone and her husband are distancing themselves from the couple after they were accused of secretly receiving £29 million by lobbying for a PPE company. ActionAid has said it will no longer accept any donations from the Barrowman Foundation which was founded by Mone’s husband, the […]
Are these SEO rookie mistakes costing your search rankings?
30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage your online visibility From optimizing your website for the wrong keywords to putting too many keywords in the meta keywords tag or creating lots of […]
E-Signature Law Philippines: Is It Legal?
With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular. But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? In this post, we’ll discuss everything about e-signature so you can navigate […]
Brand Your Business on Facebook: How to Easily Add a Username to a Facebook Business Page
When you first create a business page on Facebook, the URL to your gorgeous new page will be something long and unsightly with lots of numbers at the end. While you can hide the ugly URL by creating linked text in your emails, blog posts, etc it’s easy to create […]
The 4 Types of Sales Videos You Should Be Using
August 23, 2022·4 min read There’s more than one kind of sales video. Learn more about the four main types of sales videos and how you can use them in your cadences. Using sales videos as part of your cadence gets you and your message in front of more buyers. […]
4 Ways Multiple Financing Options Can Help Grow Your Business
By Baylee Alerding Posted on August 18, 2022 Running a business is full of challenges, and growth can add new ones. Adequate funding helps you meet every opportunity head-on. In today’s unpredictable environment, it’s important to know what options are available — and how they can work together […]
PICTURES: Buenos Aires outskirts are full of strange outsider art
Why build a rooftop water tank in the shape of a Teletubby? Or go to the effort of installing a replica of the Eiffel Tower atop a semi-abandoned building? It’s often difficult to explain the proliferation of unusual artwork dotting the vast urban belt of some 11 million people outside Argentina’s capital […]