Creating a sustainable business is no easy task. Creating a sustainable business that also enriches the lives of all the people involved in that business is an even more challenging task. This is exactly what English Tea Shop sought out to do in 2014. CEO, Suranga Herath, wanted to create […]
Bethany N. Bookout
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading them? If we do, is there a day to send an email that’s better than others?” B2C marketers have it “easy” – emails have a […]
Introducing our Business Essentials service
We all how much hard work it is running a small business. As a sole trader, you’re in charge of everything – your product or service, bookkeeping and marketing. And that’s just the essentials. When you employ people, you can multiply the stress by having to follow employment law, financing […]
PR Crisis Management Planning: What You Need To Know To Survive
Does your business have a PR Crisis Management Plan? If you don’t know, your firm probably doesn’t have one! Always monitor the environment for potential a PR Crisis elsewhere to spread or have an unknown impact on your business, industry or the broader economy. This way you can decide how […]
4 ways HR can respond during economic changes
Change and uncertainty are increasingly becoming the only certainty today; however, HR can help. HR in economic changes is critical for how businesses navigate these changes. Continue learning the role of HR in economic changes. Later, explore HR strategies to help ensure resiliency. HR in economic changes: the challenges From […]
Knight-Bagehot now accepting applications for 23-24
Applications are now open to mid-career journalists for the Knight-Bagehot fellowship in economics and business journalism at Columbia University. It offers journalists the opportunity to enhance their understanding and knowledge of business, economics, finance and technology, as well as gain a strong understanding of the business of journalism itself. The […]
LOBO Application – On Ship Maintenance
Awkward & Restricted Access On ship maintenance tasks present many challenges which require solutions. By their very nature ships have little spare storage capacity & many of the areas requiring maintenance are awkward to access. Other considerations include making sure maintenance crews have the capability to react quickly to problems […]
Aligning Sales and Marketing Through Sales Enablement
For some organizations, attempting to align your sales and marketing team feels like playing the lottery — you keep trying because the payoff would be huge; but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the […]
The Cost of Legacy Systems
The Cost of Legacy Systems The cost of maintaining legacy systems is often higher than the cost of purchasing a new system. Legacy antiquated systems often can’t support new business requirements. This results in the use of workaround methods to overcome the missing functionality. It is common to see a […]
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons
Updated Nov. 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the U.S. department store […]