Large companies have discovered the benefits of outsourcing or franchising in lowered operating costs. The company (franchisor) gets to increase its market by authorizing more people (franchisees) to sell his products. The biggest benefit to the franchisee is that you get to trade in products that are already recognized in the market, you have the trademark or the company’s name and reputation to propel your business. Thus, it becomes important for us to recognize that starting our own business will not involve much investment as the franchisor has already done most of the groundwork. However, the most prominent concern for most of the home based business owners is not the initial cost but how to generate income. The best kind of business for would-be home-based business owners is to look for online franchise business which seems to be a very lucrative option to them.
Online franchise business has in addition to all the benefits of regular franchise business,
• also removes the geographical restraint faced by offline franchises
• is open for business 24 hours a day, everyday which may not work for offline franchises
• and reduces the number of staff needed to man the business compared with a physical store.
However, one must understand that internet marketing is indeed a very distinct and difficult ball game and is not the same as the ‘brick and mortar’ environment. You will also be surprised to learn that offline marketing techniques will not work well in the online environment. It is also noteworthy to remember that being your own boss means you now shoulder the responsibility and any risks associated with the business by yourself. This might mean that your hours of work may, especially in the first few months increase to between 60 and 80 hours per week until your business becomes fully established. It is also a fact that when you were employed, you earnings were preset, but now your earnings will be commensurate with your efforts which can motivate you to work harder.
The online franchise business is good for effective marketing as there are a number of proven marketing strategies that you can employ for your business. You need to also have a successful business platform which will enable you to achieve success in your business. The online franchise business also depends on the fact whether you have the ability to successfully market or sell anything through your franchise alternative.
The online franchise business is definitely advantageous than online marketing as it offers you a business that has been successful on a proven model. This type of business continues to be a successful path as there is minimum risk involved in this process.
