For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are […]
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B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — […]
Payroll Services Ease the Process of Small Businesses
Small, emerging businesses are too busy developing core strategies and managing workflow and client relations that they often make a hash of many important aspects which demand their attention. One such aspect is payroll. Payroll is one of the fundamental parts of an organization. A number of small businesses that […]
Crude oil slides for third straight week as EU price cap talks stall (NYSEARCA:XLE)
SlavkoSereda/iStock via Getty Images The European Union has suspended talks on approving a price cap on Russian oil until at least Monday, with some of the bloc’s eastern-most members objecting to a proposal they consider too generous to Russia, although diplomats said Friday they still believe a deal will be […]
Why Does Strategy Fail? » Succeed As Your Own Boss
Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid […]
5 Rules to Do Landing Page Testing Right (Stop Doing It Wrong!)
Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than […]
8 Proven Tactics to Increase Your Social Commerce Sales
More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce […]
5 Digital Marketing Options for Your Business
Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels. All businesses should consider using the internet to promote their business. Here is how you can decide what digital marketing channels are best for your business. Awareness Before you research […]
How to Gain More Customers Online
Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population […]
Marketing Skills You Must Have in 2023
Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld […]