Tracking the un-trackable with GTM

Bethany N. Bookout

Tracking is essential for any digital marketer trying to increase web performance. If you can’t track a form, popup, purchase, or widget on your site, then how can you know what’s working and what isn’t? Luckily, Google Tag Manager (GTM) can help track anything online. Here’s our step-by-step guide for […]

Year-End Tax Strategies | ZenBusiness Inc.

Bethany N. Bookout

Here’s a novel thought.  Let Uncle Sam pay for your holiday gifts and entertaining. No, I’m not talking about anything illegal. You can’t buy personal gifts and bill them to your business. That’s called fraud. But if your business uses the cash method of accounting (as most sole proprietors do) […]