When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
Enhanced Mobile Experience with AR & AI
In recent years, we have seen a rise in the use of augmented reality (AR) and artificial intelligence (AI). These technologies are changing the way we interact with the world around us. Nowhere is this more apparent than in the mobile experience. AR and AI are used to create more […]
Ghana digitised its address system …
Smart urbanism is about using digital technologies to address urban problems. Across the continent, digital technologies and smart initiatives have been applied in myriad ways, including crime control, urban planning and traffic management. It hasn’t always worked, however. Sometimes these initiatives have failed because the technologies weren’t well integrated into […]
Web Navigation | 5 Types | Small Business Marketing
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, […]
Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting […]
How Does Working With An Employee-Owned Company Benefit You?
If you’re considering partnering with a digital marketing agency, you can’t ignore the impact of the Great Resignation. A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. That’s significantly higher than the average for all professional services, which was […]
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put […]
Starting A Candy Company From Scratch
In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the […]