INTRO: What is a Biz Plan? Steps, Choosing. 10 STEPS: Exec Sumry, Description, Target Market, Competitors, Management, Marketing Plan, Sales Strategy, Funding Financial projections. A business plan is the foundation of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for […]
Redefining Essentials: How our Hearts are Dictating Spending Post-COVID
If people can’t afford groceries, why are restaurant visits back to pre-pandemic levels? The simple answer to this question is that essentials have been redefined. After two years of restricted living, pent-up emotions can override logic and re-position some seemingly non-essential purchases as ‘worth it’. In times of inflation, interest […]
Inside the Partnership Marketing System That’s Helped Rajiv Nathan Nearly 2x His Business in 2021
What if you could not make a single additional sale for the rest of 2021… And STILL outperform your 2020 sales by 30%? That’s the kind of growth our client Rajiv Nathan reported all the way back in August. Specifically, here’s what he had to say: “I don’t have to […]
Understanding Entrepreneurialism and Its Relevance to Nigerian Society
Entrepreneurialism is an important factor in the development of any nation. Entrepreneurs are responsible for taking calculated risks that open up doors to progressively higher levels of economic growth. If it weren’t for them, the world would never have knows such marvels as the wheel, electricity or the Internet, to […]
Companies struck off register by MCA up 90% from pre-pandemic level
In the first half of the ongoing financial year, 25,074 companies were struck off the records by the Ministry of Corporate Affairs, until September 2022. This is also 91 per cent more than the number of companies struck off in the first half of FY 2019-20; 13111 companies were struck […]
Why Email Marketing Is (Still) Important In 2022
Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses […]
Privacy Protection: Why Ad Tracking Must End
Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more concerned with looking for ways of extracting information from them. The advent of digital advertising, a decade or so ago, provided marketers with an exciting opportunity. Being able to deliver […]
Can You Actually Train Employees for Empathy? Here’s how…
Empathy is a customer service superpower. It’s so much easier to get on the same page with a customer if you actually understand, feel, and visualize the customer’s experience. But here’s a question and concern: Can you actually train employees to have empathy? Absolutely. Not only can you train for […]
10 WhatsApp Scams to Watch Out For
With more than 2 billion users at present, WhatsApp is a massively popular platform in many parts of the world. But it’s not just users who are leveraging this app to stay connected. A large number of scammers are frequenting it to cheat people. As a result, WhatsApp scams and […]
Morgan Stanley slashes its U.S. housing market outlook—where it sees the home price correction going in 2023
On a national basis, home prices fell 1.3% between June and August. That marked the first decline measured by the lagged Case-Shiller National Home Price Index since 2012. It’s more than just a small dip, it’s a trajectory shift. At least that’s according to the latest forecast produced by the […]