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Thanks to shortening attention spans, every second that a customer waits for your response becomes more annoying. Time is money, after all, especially when it comes to customer care. 59% of customers expect to receive a response within the first 5 seconds. That’s essentially impossible for a human. But that’s […]
Year: 2023
Salary Expectations In Business Careers
A career in the world of corporations and commercial organizations offers you a wide range of possibilities. You can work for yourself in a home based enterprise or work for someone else at any level of a large organization. The wages and benefits paid to employees or managers in an […]
Buying A Franchise – Is It The Right Thing To Do?
Yes many people still want their own business off line, and a franchise can be just right for them. There are so many out there, choosing one can be mind boggling. They range from McDonalds to Blimpie’s Sub Sandwiches, the list is long. Many an entrepreneurs want the hands on […]
Study: Which Link Metric Correlates Closest to Organic Visibility?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier […]
The US dollar is getting stronger
The US dollar has been advancing rapidly in response to the Federal Reserve’s resolve to keep raising policy rates for longer to regain control of stubbornly high inflation. This has far reaching consequences. The US dollar is prominently used around the world as an international medium of exchange and as […]
Chinese telecoms groups Huawei and ZTE barred from US sales
Washington’s top telecommunications regulator has barred China-based Huawei and ZTE from selling equipment in the US, citing national security concerns in a move that could further fuel tensions with Beijing. The Federal Communications Commission announced the step on Friday, saying it was the latest effort by US authorities to “build […]
How to Tell a Compelling Brand Story About Your Business [Guide + Examples]
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Businesses struggle to find a way to connect with people. One way to bridge that gap is by telling your brand story. Storytelling is a powerful tool that allows you to build relationships with your target audience and employees by appealing to their emotions. You appear more human to your […]
A Must-Have For Every Business
The idea of AI-enabled OCR software might seem a little intimidating at first, but once you know what it does and how it works, you’ll see that it’s the perfect solution for your business! What is OCR Software? OCR software is an AI-powered software that can recognize and extract text […]
600K Journalists Analyzed: What You Need To Know To Pitch
Then we added up those percentages, and divided by the total number of brand alerts. This gave us 5%. So if 5% of mentions come from journalists, that means the remaining 95% come from non-journalists. At risk of stating the obvious, that’s a fairly big difference! And it just underscores […]
There’s No Such Thing As Work-Life Balance (Or, Another Reason Business is Not About Money)
Two themes come up frequently in my conversations with and reading about other entrepreneurs-work/life balance, and ‘the bottom line.’ The first doesn’t exist, and the second is not why you’re in business. If you’re in business for the right reasons, you love what you do; it’s what gets you out […]