Savvas Stavrinos, pexels.com by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy […]
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How to Tell a Compelling Brand Story About Your Business [Guide + Examples]
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Businesses struggle to find a way to connect with people. One way to bridge that gap is by telling your brand story. Storytelling is a powerful tool that allows you to build relationships with your target audience and employees by appealing to their emotions. You appear more human to your […]
How to choose an effective brand name
What’s your brand story? Do you know where the name Starbucks came from? Or Spotify? How about Geico? The founders of the coffee brand knew that they wanted a name that suggested adventure and discovery. And one line of thought was that they should connect the company to its geographic […]
How do I boost my brand awareness?
After all, 89% of marketers believe that brand awareness is their top marketing goal, and 59% of customers prefer to purchase from brands they already know about. Once you figure out how to build a brand awareness strategy, it is essential for you to also come up with methods to boost brand […]
Welcome To The Brand New Hampshire Business Finance Authority
Two CDFIs will share underwriting practices and case research to help CDFIs and other mission-pushed lenders discover ways to finance commercial real property properties for existing and prospective small business borrowers. Attendees continued the opening plenary discussion in small breakout periods. In a session on educating small business homeowners about […]
SoGlos B2B Business development manager vacancy – Gloucestershire’s leading lifestyle brand
Gloucestershire’s leading media brand is recruiting. While SoGlos has become a firmly established name since its launch more than 13 years ago, 2020 has cemented its position as the Gloucestershire’s leading media brand – with the chance for an experienced sales consultant to join our […]