Sales funnels for online products When you’re selling online products or lower value services, you’re going to need a lot more people coming in to make it worthwhile for you to do all this work. So you can’t spend so much time per lead. You’re going to need an automated […]
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Learning More Languages Could Benefit Your Business
by Mike Szczesny, owner and vice president of EDCO Awards & Specialties No matter how small your startup may be, you can depend on one thing: Sooner or later, you’re going to deal with people from outside your country. This means vendors, suppliers, manufacturers, investors, employees, customers, and other stakeholders. […]
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth […]
Web Navigation | 5 Types | Small Business Marketing
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, […]
Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting […]
Naming Your Business for Better Local SEO Visibility with Ben Fisher
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put […]
Corporate Vigilantism vs Russia? | The Business Ethics Blog
Is a corporate boycott of Russia an act of vigilantism? Some people reading this will assume that “vigilantism” equals “bad,” and so they’ll think that I’m asking whether boycotting Russia is bad or not. Both parts of that are wrong: I don’t presume that that “vigilantism” always equals “bad.” There […]
Business Cards – 12 Common Mistakes to Avoid
Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional, it will be useless. Be sure your card […]
How To Make Email Marketing Work for Your Small Business or Non-Profit
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know. Email marketing is one of the most cost-effective tools you can use to communicate with your customers, clients, or membership groups. According to […]
10 Steps to Writing a simple Business Plan
INTRO: What is a Biz Plan? Steps, Choosing. 10 STEPS: Exec Sumry, Description, Target Market, Competitors, Management, Marketing Plan, Sales Strategy, Funding Financial projections. A business plan is the foundation of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for […]