Businesses struggle to find a way to connect with people. One way to bridge that gap is by telling your brand story. Storytelling is a powerful tool that allows you to build relationships with your target audience and employees by appealing to their emotions. You appear more human to your […]
business
A Must-Have For Every Business
The idea of AI-enabled OCR software might seem a little intimidating at first, but once you know what it does and how it works, you’ll see that it’s the perfect solution for your business! What is OCR Software? OCR software is an AI-powered software that can recognize and extract text […]
How to Make More Money in Business by Doing the Right Thing –
Every now and then you run across a business leader who has worked successfully across multiple business segments. Very occasionally, you find a business leader who has successfully built businesses from the ground up across multiple business segments. If you are lucky enough to find a business leader like this, […]
Business & the Russian Invasion of the Ukraine
A number of prominent corporations have added their weight to the international effort to impose sanctions on Russia. More and more companies are pulling out of Russia in response to Vladimir Putin’s war of aggression. The list of companies is growing, and—crucially in the information age—includes tech giants such as […]
What is a typical SYMPTOM of a CMOS BATTERY FAILURE? – Business Tips & Advice
Most people never think about what happens when a CMOS battery, also known as coin-cell battery (CR2032), dies. But the CMOS battery is a critical component of your computer. The CMOS battery is a tiny part, seemingly unimportant, but when it fails, your computer no longer shows the correct time, and […]
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
Local Business Schema Best Practices
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites.
5 Digital Marketing Options for Your Business
Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels. All businesses should consider using the internet to promote their business. Here is how you can decide what digital marketing channels are best for your business. Awareness Before you research […]
How To Manage Your Business Finances? 6 Effective Ways
Business owners today have to wear multiple hats. From logistics and procurement to marketing, they must look after different business operations single-handedly. Likewise, they must manage business finances smartly to keep the company out of trouble. However, financial management isn’t a walk in the park; it involves comprehensive record-keeping, documentation, […]
How to Scale Your Coaching Business with Asynchronous Coaching – Smart Passive Income
Every coach we talk to (and we talk to a lot of them!) says the same thing about what they do: Being a coach is so rewarding because you get to help and support clients along the path to reaching their goals. Watching clients succeed is a source of personal pride […]